Hyphen is a skincare brand launched by Kriti Sanon

Hyphen is a skincare brand launched by Bollywood actor Kriti Sanon in 2023

About

Hyphen is a skincare brand that combines natural ingredients with scientifically-backed actives to create products for facial care. The brand’s products are PETA-certified and clinically tested.
Inspiration

Sanon was inspired to launch Hyphen after struggling with multiple skin concerns and wanting to create a product that addressed them all.
Launch

Sanon launched Hyphen on her 33rd birthday, July 27, 2023. She partnered with PEP Technologies, the parent company of mCaffeine, to launch the brand.
Products

Hyphen products are available on the brand’s website and on e-commerce platforms like Amazon, Flipkart, and Nykaa.
Products include

Hyphen’s products include cleansers, sunscreens, creams, lip balms, and serums.
Price

Hyphen products start at Rs 449 and end at Rs 649.

We believe in curating result driven skincare solutions, by blending the best & multiple, natural and active ingredients in ONE bottle. We are dedicated to Clean, 100% Vegan, Peta Certified products & achieved Zero Plastic Footprint for all our products.

“Glow up, just like during the golden hour“

It claims annualised gross sales of INR 100 Cr by July 2024, a user base of 1 Mn and reaching 20K pin codes by leveraging mCaffeine’s distribution network. The brand has also received an infusion of INR 30 Cr from its parent company, PEP Technologies, which holds a majority stake in the busines

Kriti Sanon's skincare brand Hyphen has offered a variety of deals and promotions, including:

Buy 1 Get 1 Free
Hyphen offered a Buy 1 Get 1 Free deal on its new line of lip balms to celebrate its first birthday
Sale prices
Hyphen has offered sale prices on a variety of products, including:
Golden Hour Glow™ Screen SPF 50 PA++++: This product brightens and protects the skin with vitamin C and peptides.

GOLDEN HOUR GLOW™ MOISTURIZER: This product provides a golden hour-like glow with triple vitamin C power.

10% PEPTIDE WITH 2% COPPER PEPTIDE FACE SERUM: This product provides instant plump and hydrated skin.

SUN MILK 100% MINERAL SUNSCREEN SPF 50 PA++++: This product is suitable for sensitive, oily, and acne-prone skin.

Hyphen is a budget-friendly skincare brand that offers clinically tested, PETA-certified, and vegan products. The brand’s products are available on its official website and on e-commerce platforms like Flipkart, Amazon, BlinkIt, and Nykaa.

WHY HYPHEN IT?

The question is: Why can’t you HAVE IT ALL?
We believe in curating result driven skincare solutions, by blending the best & multiple, natural and active ingredients in ONE bottle. We are dedicated to Clean, 100% Vegan, Peta Certified products & achieved Zero Plastic Footprint for all our products.